Last updated: September 2026
Amazon A+ Content — Module StrategyAmazon gives Basic A+ Content sellers up to 5 module slots to fill from a menu of 12+ standard types — but most top-converting pages don't use all 5 slots the same way. Module selection is strategic, not aesthetic: certain modules dramatically outperform others depending on what a shopper still needs to know before buying.
available in Basic A+ Content, chosen from 12+ standard module types
from Basic A+ Content when built strategically (Amazon, sell.amazon.com)
Amazon and brand design projects across the US, Canada, and Europe (SHTONDA.DESIGN)
Filling all 5 Basic A+ module slots with generic content converts worse than a focused 3- or 4-module sequence that actually answers a shopper's remaining questions. The module count is a ceiling, not a target — each slot should earn its place by resolving a specific objection or gap the main images and bullets didn't already cover.
This is the same discipline that separates a clean, high-converting A+ page from a cluttered one: resist the urge to use every slot just because it's available, and treat each module as a deliberate answer to a specific buyer question.
Basic A+ Content offers 12+ standard module types, and sellers choose up to 5 for a submission. Premium A+ expands this to roughly 19 types across 7 slots, adding video, carousels, hotspots, and Q&A — but every Premium account still has access to the same standard menu underneath.
Company Logo, Image Header with Text — first-impression modules that establish brand context.
Four Images & Text, Three Images & Text, Single Image & Highlights — scannable benefit grids.
Standard Comparison Chart — the highest-leverage module for multi-SKU or multi-variant catalogs.
Standard Text, Product Description Text — plain, scannable copy for specs, ingredients, or care instructions.
Multiple Image Module — a simple, non-interactive photo gallery for angle or color variation.
Image & Dark/Light Text Overlay — single-image storytelling with a text caption layered on top.
These five modules consistently do more conversion work than the other seven-plus options on the menu — each one solving a distinct, specific job that's still open by the time a shopper scrolls past the bullet points.
Establishes brand context and visual tone in the first scroll — the module that decides whether a shopper trusts this listing enough to keep reading.
Resolves the "which one do I need" objection directly — especially valuable for brands with multiple variants, bundles, or related products in the same catalog.
A scannable feature grid for shoppers who want the key benefits at a glance, without reading a paragraph to find them.
More room per point than the four-image grid — better suited to use-case walkthroughs or a step-by-step story.
Plain, scannable copy for specs, ingredients, or care instructions — the module that satisfies detail-oriented shoppers and stays readable to Amazon's Rufus assistant.
The five-module framework holds across categories, but which module carries the most weight shifts — a comparison chart does more work for a multi-formula supplement line than for a single-SKU home good, while an image gallery matters more for apparel than for electronics.
Select your product category to see which three modules typically carry the most weight — and why.
Select a category above to see its top 3 modules.
Amazon's 2026 content policy adds an explicit ban on QR codes anywhere in A+ Content or Brand Story imagery — closing a loophole some sellers had been using to route shoppers off-Amazon without a visible URL or contact detail.
External links, URLs, social media handles, phone numbers, and email addresses were already prohibited in A+ Content and Brand Story — QR codes are now explicitly named in that same restriction, and existing content built around them risks rejection on resubmission or edit.
If any of your current modules use a QR code for warranty registration, a recipe library, or a loyalty program, replace it with an on-Amazon equivalent — a Standard Text module explaining the same information directly, or a reference to your Brand Store — before your next content update.
The order modules appear in matters almost as much as which ones you pick — shoppers rarely scroll through all of them, so the highest-leverage module shouldn't be last.
SHTONDA.DESIGN picks modules from the buyer's open objections, not from a fixed template — the same five-module logic covered throughout this guide, applied project by project.
For the full A+ Content process — from research through Rufus-optimized copy — see the Amazon A+ Content Complete Guide, and for help deciding whether Basic or Premium fits your brand, see Basic vs. Premium A+ Content.
How many A+ Content modules can I use?
Basic A+ Content allows up to 5 modules chosen from 12+ standard types. Premium A+ Content expands this to roughly 7 modules from about 19 types, including video, carousels, and Q&A.
Which A+ Content module converts best?
The Standard Comparison Chart consistently ranks highest for conversion impact, since it resolves the "which one do I need" objection directly — especially for brands with multiple variants, bundles, or related products in the same catalog.
Can I use QR codes in my A+ Content in 2026?
No. Amazon's 2026 content policy explicitly prohibits QR codes anywhere in A+ Content or Brand Story imagery, closing a loophole some sellers previously used to route shoppers off-Amazon without a visible link.
Should I use all 5 module slots even if I don't need them?
No. A focused 3- or 4-module sequence that resolves real objections typically outperforms a full 5-module page padded with generic or repetitive content. The slot count is a ceiling, not a target.
Does module choice affect Premium A+ eligibility?
Not directly — Premium A+ eligibility depends on having an active Brand Story and a history of approved A+ submissions, not which specific standard modules you've used. But strong Basic A+ execution makes the case for investing in Premium once eligible.
Comment AUDIT or reach out directly and SHTONDA.DESIGN will review your current A+ Content module selection, sequencing, and 2026 compliance — including the new QR code rule — before your next update.
Share your current A+ Content and product category. We respond within 1 business day.
A written breakdown of which modules are working, which aren't, and what's missing.
Use the review yourself, or have SHTONDA.DESIGN design the full sequence directly.
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