Project Proposal · Vero Frescobol · 2026
Amazon Visual
Overhaul for
Vero Frescobol
Your product is premium. Handcrafted in Florida since 2001. The problem is — nobody can tell that from your listings. We're here to fix that.
Client
Vero Frescobol
Vincent Mugavero
Vincent Mugavero
Prepared by
SHTONDA.DESIGN
Date
May 2026
What We Found
Current Problems
01
No Visual Differentiation
Listings run on plain white product shots with no context, no story, no proof of quality. Customers scroll past without understanding why Vero costs more than a $20 import.
Our solution
Hero image that shows everything included in the set — paddle, ball, bag — alongside material and craftsmanship callouts that justify the price.
02
Missing A+ Content
Below every listing the space is filled with competitor ads. You're paying to acquire a customer and then handing them directly to the competition with zero resistance.
Our solution
A+ Premium content that fills the page with your story, benefits, materials, and comparison — keeping customers inside your brand instead of bouncing.
03
No Brand Store
Clicking "Vero Frescobol" leads to a raw product catalog — no categories, no story, no visual system. It looks like a warehouse, not a brand with 20+ years of history.
Our solution
A Brand Store structured around Good / Better / Best — your three price tiers — with an About Us page that tells the Florida origin story and builds trust.
04
Weak Main Images
The most important frame in any Amazon listing isn't communicating the full value — customers can't tell what's included, how it looks in use, or why the price is justified at a glance.
Our solution
Main images designed to show the complete set, communicate quality at a glance, and make the price feel justified before the customer clicks through.
05
No Brand Consistency
Different image resolutions, inconsistent framing, no unified color language across the catalog. The product is premium — the visuals aren't communicating that.
Our solution
Brand guidelines built from your existing colors and logo, establishing a visual system that makes every future listing consistent without starting from scratch.
06
Untold Founder Story
Handcrafted in Florida. Family business. 20+ years in one sport. Lifetime guarantee. These are real competitive advantages — and none of them are visible on Amazon right now.
Our solution
Brand Story module and About Us page that brings Vincent's origin story into the Amazon experience — creating emotional connection that generic brands can't replicate.
Your Products
What We're Designing For
Frescobol Starter Set
2 wood paddles · 2 balls · Neoprene case · Made in Florida
Product 1 — Priority
Fiberglass Beach Paddle Ball Set
2 fiberglass paddles · Pro balls · Neoprene case · Handcrafted Brazil
Product 2
Starting with
Frescobol Starter Set
Full redesign: hero image showing the complete set, 6 sales images covering materials, lifestyle and benefits, plus A+ Premium with brand story integration.
Then
Fiberglass Beach Paddle Ball Set
Same visual system applied to the fiberglass set. Consistent with the Starter Set — faster to execute because the design language is already established.
Plus
Full Brand Ecosystem
Brand guidelines + Brand Story + Brand Store: Homepage, 3 category pages, and About the Brand. The infrastructure that makes every future listing easier and more consistent.
Full Scope
What's Included
01
Audit & Research
Competitor visual analysis, bestseller benchmarking, image story structure, hero banner analysis. Delivered as a content plan — what we show on each image and why — before any design starts.
02
Brand Guidelines
Built from your existing logo and color palette. Typography, graphic elements, patterns, usage rules — the visual system that makes everything consistent across Amazon and beyond.
03
Listing Images — Frescobol Starter Set
Hero image showing 2 paddles + balls + neoprene case. 6 sales images: wood types, size, lifestyle, complete set contents, Florida craftsmanship, lifetime guarantee.
04
A+ Premium Content — Frescobol Starter Set
Full-width modules, mobile-optimized layout, comparison chart, brand story integration, clickable blocks. Desktop and mobile versions both delivered.
05
Listing Images — Fiberglass Beach Paddle Set
Hero + 6 sales images for the fiberglass set: waterproof technology, foam core performance, professional-grade play, neoprene case. Consistent with Starter Set visual system.
06
A+ Premium Content — Fiberglass Beach Paddle Set
Full-width A+ modules for the fiberglass set. Mobile-optimized, desktop and mobile versions delivered.
07
Brand Story
Clickable blocks linking customers across your catalog. Required for A+ Premium eligibility — and the right place to tell the Florida origin story.
08
Full Brand Store
Homepage + 3 category pages + About the Brand page — the visual foundation that keeps customers inside your brand ecosystem.
Option 1 — Via Upwork
Upwork Rate
Full scope via the Upwork platform.
100% upfront payment before work begins.
Research & Branding
Audit & Research
Competitor analysis, visual strategy, content plan
$450
Brand Guidelines
Color, type, elements, usage rules + Amazon visual audit
$500
Listing — Starter Set
Listing Images
Hero + 6 sales images
$820
A+ Premium Content
Full-width modules, desktop + mobile
$350
Listing — Fiberglass Set
Listing Images
Hero + 6 sales images
$600
A+ Premium Content
Full-width modules, desktop + mobile
$250
Brand Store & Story
Brand Story
Required for A+ Premium, clickable blocks
$250
Full Brand Store
Homepage + 3 category pages + About the Brand
$850
Total — Upwork
100% upfront · Includes Upwork fee
$4,070
Option 2 — Direct (No Upwork Commission)
Direct Rate
Same full scope, direct collaboration.
10% discount — no platform commission included.
Research & Branding
Audit & Research
Competitor analysis, visual strategy, content plan
$450$405
Brand Guidelines
Color, type, elements, usage rules
$500$450
Listing — Starter Set
Listing Images
Hero + 6 sales images
$820$738
A+ Premium Content
Full-width modules, desktop + mobile
$350$315
Listing — Fiberglass Set
Listing Images
Hero + 6 sales images
$600$540
A+ Premium Content
Full-width modules, desktop + mobile
$250$225
Brand Store & Story
Brand Story
Required for A+ Premium, clickable blocks
$250$225
Full Brand Store
Homepage + 3 category pages + About the Brand
$850$765
Total — Direct
You save $407
$3,663
100% upfront · Direct payment
How We Work
Design Process
1
Briefing & Materials
You share everything you have — photos, brand assets, any references you like. We collect everything needed before starting. Nothing is designed without a clear brief.
2
Research & Strategy
We analyze your top competitors, study bestsellers in the frescobol/beach paddle category, and identify visual patterns that drive conversions. This phase also covers a brand and Amazon visual audit — evaluating your existing logo, colors, and all current Amazon surfaces. The brand audit becomes the foundation for the Brand Guidelines and reduces onboarding time on future projects: no moodboard from scratch, no re-learning the product. You approve the full content plan before any design starts.
3
Brand Guidelines
Built from your existing logo and colors. Color palette, typography, graphic elements, and usage rules. The visual system that runs through everything — listings, A+, Brand Store — so it all feels like one brand.
4
Full Design System
All deliverables designed in parallel — listings, A+ Premium, Brand Story, Brand Store. We don't design one thing at a time. Everything is built together for visual consistency, then presented on a call with full rationale. You see the complete picture before any revision starts.
5
3 Revision Rounds
Three structured feedback rounds. After each presentation we give you time to review in detail, then return with revisions. Nobody knows your product better than you — we use your knowledge to sharpen the design.
6
Finalization & Delivery
Final files exported in Amazon-ready specs. PNG/JPEG for upload. Source files (AI/PSD/FIG) for future edits.
Delivery
What You Receive
Amazon-Ready Files
PNG/JPEG in correct dimensions and specs for every surface — listing images, A+, Brand Store banners
Source Design Files
AI / PSD / FIG — provided if needed. Editable for future SKUs, color variations, and seasonal updates.
Desktop + Mobile Versions
A+ Premium, Brand Story, and Brand Store — all optimized for both desktop and mobile. Most Amazon shoppers are on mobile, so both versions are delivered as standard.
Brand Guideline Document
Your visual rulebook — reusable for every future listing, campaign, or creative request
3 Revision Rounds
Structured feedback after each phase — enough to get to a final result you're confident in