Proposal — SDG Doors & Windows | SHTONDA.DESIGN
SHTONDA DESIGN
Project Proposal · June 2026

Amazon Content
& Brand Store
Expansion

Full creative production for two new window product lines — listings, A+ content, 9 colors × 2 frames × 6 sizes, and brand store update for SDG Doors & Windows.

Prepared for
Kev Bennett · SDG Doors & Windows
Prepared by
Mariana · SHTONDA.DESIGN
Why now · Track record

Built on a proven foundation

409
Doors sold
Over 1.5 years since January 2025 — proven Amazon channel performance before expanding to windows
2
New product lines
Sliding windows with glass + service windows without glass — both ready for full launch
54
Variations covered
9 colors × 2 frames × 6 sizes across 2 ASINs for sliding windows — every child listing fully covered
Scope of Work

What we'll deliver

Product 1 — Aluminium Sliding Windows WITH Glass
2 ASINs: Vertical Slide + Horizontal Slide · 9 colors · 2 frames · 6 sizes each
Audit & Research
Competitor analysis, keyword research, positioning strategy for both products
$400
1×
Vertical Slide — Full listing + Premium A+
Hero image, 6 feature/lifestyle banners, infographics, full Premium A+ module set. Conceptual design — original creative from scratch, this ASIN sets the visual direction for the whole project
$1,000
1 ASIN
Horizontal Slide — Full listing + Premium A+
Adapted from Vertical Slide concept — same design system, updated visuals for horizontal mechanism
$350
1 ASIN
Color + frame variations — listing images only
9 colors (White · Black · Victory Red · Indigo Blue · True Blue · Silver Frost · Charcoal Grey · Construction Orange · Penske Yellow) × 2 frames (Silver + Black)
$2,160
9 × 2 frames × 2 ASINs = 36 × $60
Size variations — listing images only
48×36 / 48×48 / 60×36 / 60×48 / 72×36 / 72×48 — dimension callouts and proportions updated per size
$720
6 sizes × 2 ASINs = 12 × $60
Product 1 subtotal $4,630
Product 2 — Aluminium Service Windows WITHOUT Glass
1 ASIN · 9 colors · 2 frames · 6 sizes · Awaiting new product photos
Full listing + Premium A+
Hero image, feature banners, infographics, full Premium A+ content module set
$650
1 ASIN
Color + frame variations — listing images only
Same 9-color palette × 2 frames (Silver + Black) — brand consistency across the full store
$1,080
9 × 2 frames = 18 × $60
Size variations — listing images only
48×36 / 48×48 / 60×36 / 60×48 / 72×36 / 72×48
$360
6 × $60
Product 2 subtotal $2,090
Brand Store Update
Homepage refresh + 2 new category pages + Brand Story
Brand Story — update
Refreshed brand narrative to include the expanded windows line
$250
1×
Store homepage + 2 new category pages
Add windows section to homepage · New page: Sliding Windows (with glass) · New page: Service Windows (without glass)
$600
3 pages
Brand Store subtotal $850
Total investment
Concession door update (bracket/shock swap) — billed separately after windows project
$7,570
Return on Investment

The project pays for itself
with just a few extra sales

Professional listings convert more browsers into buyers. Here's how many additional units need to sell to fully recover the investment:

Aluminium Service Window · $925/unit
8
units sold
8 × $925 = $7,400 · covers project cost
Aluminium Sliding Window · $1,465/unit
5
units sold
5 × $1,465 = $7,325 · covers project cost

Note: SDG has already sold 409+ doors on Amazon since January 2025. Even a modest conversion improvement on the new window listings — driven by professional imagery and Premium A+ content — makes this investment return fast. The Brand Store upgrade also strengthens the full product catalog, benefiting existing door listings too.

What's included

Every listing includes

01
Hero image
White-background main image optimized for search results — clean, accurate, high-contrast product shot
02
Feature banners
6 lifestyle and infographic images highlighting key features, materials, dimensions, and use cases
03
Premium A+ content
Full-width module set — dimensions, installation, benefits, comparison tables, and brand story
04
Color variation images
Dedicated hero + swatch image for each of the 9 color options — all 18 ASINs covered
05
Size variation images
Updated dimension callouts and proportions for all 6 sizes across both ASINs
06
Amazon-ready files
All images at correct Amazon specs — JPEG, RGB, min 1500px on longest side, named and organized
Process

How we work

1
Audit & research — starts immediately
Competitor analysis, keyword research, and positioning strategy. No photos needed yet — we begin the moment the project is confirmed.
2
Concept design — Vertical Slide
We create the full original visual concept for the main ASIN — all imagery, A+ modules, color palette. This becomes the creative system for the entire project. One approval round before production begins.
3
Variation production
With concept approved, we roll out all 9 color and 6 size variations, the Horizontal Slide adaptation, and the full Service Windows listing at speed.
4
Brand Store update
Homepage refresh + two new category pages. All design consistent with the new listing visual system.
5
Delivery & upload support
All files delivered in Amazon-ready format, organized by ASIN. Available to assist with upload and post-launch adjustments.
Next steps

Ready to move forward?

We can start the audit and research phase immediately — no photos needed yet. Once your new camera arrives and Product 2 photos are ready, we move into full production.

Your action items
  • → Confirm frame options (Silver / Black) for both products
  • → Send all window ASINs via Upwork
  • → Product 2 photos when new camera arrives (white bg or trailer)
We start right away
  • → Audit & competitor research begins immediately
  • → Keyword strategy for both product types
  • → Concept direction for Vertical Slide hero image
Let's build this together
Direct payment · No platform fees
Contact
shtondadesign@gmail.com