SHTONDA.DESIGN × Mamie KS — Creative Partnership Proposal

Creative Partnership Proposal · June 2026

Mamie KS ×
SHTONDA.DESIGN

A brand identity foundation and ongoing creative partnership for three connected brands that share one idea — and deserve a visual system that shows it.

Prepared for: Mamie Kanfer Stewart Prepared by: Mariana, SHTONDA.DESIGN Contact: shtondadesign@gmail.com

Understanding Your Business

Three brands, one idea

You have built something rare: a coherent three-brand architecture where everything connects back to a single, powerful idea — knowing isn't doing. The brand guidelines you've developed show a thoughtful system. What's needed now is someone who can build and maintain that system across every touchpoint — consistently, across all three brands, without managing three vendors.

Personal Hub

MamieKS

The voice behind everything

Speaking platform, podcast guesting, the book Momentum. The credibility anchor that routes people to the right business. Accent palette: mauve, purple, marigold, gold.

Speaker kit and one-sheets
Book promotional materials
Podcast guesting pitch decks
Personal brand social assets

B2C Brand

The Modern Manager

Individual managers · 400+ episodes · 1M+ downloads

Podcast, Podcast+, AI-Superpowered Manager, Team Playbook Builder, 1:1 coaching. $15/mo to $15,000. Accent palette: denim, plum, magenta, bubblegum.

Podcast episode visuals & covers
Program launch materials
Membership assets
Social media graphics

B2B Brand

The Modern Team

Companies & HR/L&D · formerly Meeteor

Microworkshops and Team Playbook Builder (org-level). Sold via exploratory call to HR, L&D, People Ops. Accent palette: indigo, berry, sunset, tangerine.

B2B sales decks & proposals
Workshop slide templates
Case studies & one-pagers
Brand rename rollout

Where We Come In

Four things the system needs right now

🎨

Guidelines → Real Asset Library

A strong brand system on paper still needs to be built into real, production-ready files in Figma — logo files, color systems, typography hierarchy, and templates your team can actually use.

🔗

One Partner Across All Three

Three distinct accent palettes, one shared foundation, one throughline. Only one partner can hold all of that in their head simultaneously — and deliver assets that feel like siblings, not strangers.

🔄

The Modern Team Rename

The Meeteor → Modern Team transition is an active priority: every B2B call happening now is an opportunity that a clean, confident brand rollout can strengthen. This is the highest-urgency item.

📈

Structural Recurring Demand

With 400+ podcast episodes running, new cohorts launching, and B2B sales happening every week, the design need is ongoing, not one-off. A retainer covers it more efficiently than per-project pricing.

Proof of Concept

We've done this before

The closest parallel to your three-brand architecture in our portfolio is NUE Energy — one company, three connected directions, one creative partner for everything.

Client Case Study · 3 Years

NUE Energy

Phoenix, USA · Energy brand · Amazon + Brand Identity + Print & Exhibitions + Subbrands

Full Rebranding Amazon Listings + A+ + Brand Store Exhibition Stands Sub-brands: NUE Military + NUE Military Ukraine Print & Sales Materials

NUE came to us for a rebrand. Three years later we are still their only creative partner — covering Amazon visual updates across .com and EU marketplaces, all print and exhibition materials, and two military sub-brands built on top of the parent identity. One partner. Zero ramp-up time on each new request. This is the model we are proposing for Mamie KS.

Years of partnership

100+

Projects delivered

Brand directions simultaneously

The parallel to Mamie KS: NUE has a parent brand + sub-brands with their own visual identities that need to feel related but distinct. Your three-brand architecture (MamieKS → Modern Manager → Modern Team) follows the same logic. We know how to build and maintain that kind of system.

Phase 1 · Brand Identity

Weeks 1–6 · Fixed Scope · Prepayment

Brand Identity System — All Three Brands

Competitor audit + full brand identity built in Figma across MamieKS, The Modern Manager, and The Modern Team.

Stage	What it covers	Output
Research & Strategy
Brand & Competitor Audit	Review of existing guidelines, logos, and materials. Analysis of 4–6 direct competitors in the management education and leadership development space. Identification of visual gaps and positioning opportunities.	Audit document (PDF)
Moodboard	Visual direction for the brand family — tone, references, mood. One direction presented for approval before production begins.	Figma board
Brand Identity Production (Figma)
Logo System — All 3 Brands	Refined or rebuilt logo marks for MamieKS, The Modern Manager, and The Modern Team. Full logo system per brand: primary, horizontal, icon mark, light/dark versions. Built with the shared M-chevron architecture and distinct accent palettes.	Figma source + exported files (SVG, PNG)
Color & Typography System	Formalized shared foundation (Warm Paper, Charcoal, Teal) + distinct accent palettes per brand. Typography hierarchy in Poppins and Raleway with size/weight specifications.	Figma styles + PDF spec sheet
Brand Guidelines Document	Usage rules across all three brands: logo placement, color roles (dominant/secondary/tertiary/pop), type pairings, spacing, do's and don'ts. Exportable as PDF. Built in Figma.	Figma source + PDF export

Option A

$3,200

Brand Identity Only · 5–6 weeks

✓ Competitor & brand audit
✓ Moodboard
✓ Logo system — all 3 brands
✓ Color & typography system
✓ Brand guidelines document (PDF)
✓ Source files delivered in Figma on completion
– Sales deck

Recommended

Option B

$4,500

Brand Identity + 1 Sales Deck · 6–7 weeks

✓ Everything in Option A
+
B2B sales deck for The Modern Team (12–15 slides). Your team provides the copy and messaging — we structure, edit for composition and layout using AI, and design in Figma. Exported as PDF and PPTX.

Payment terms

100% prepayment before project start. Source files delivered in Figma upon completion.

Phase 2 · Creative Partnership

What ongoing support looks like

After Phase 1 we know your brands, your system, and how you communicate. For clients who want continued creative support, we offer an ongoing partnership — so you always have a designer who knows your brands ready when you need them.

The Modern Manager — B2C

Podcast & program visuals

Every new episode series needs consistent cover art. Every cohort launch — AI-Superpowered Manager, Team Playbook Builder — needs visuals for the sales page, email headers, and social promotion. Podcast+ membership needs branded materials for the community. We handle all of this on a monthly basis, delivered mid-week on a predictable schedule, by the same person who built your brand system.

The Modern Team — B2B

Sales collateral & workshop materials

Every new microworkshop topic needs a slide template. Every new B2B pitch needs materials that reflect the current brand. Case studies from successful Team Playbook Builder engagements need to be designed and kept current. As The Modern Team grows its vertical focus, the collateral needs to grow with it — without starting from scratch each time.

MamieKS — Personal Hub

Speaking kit & personal brand

Speaking engagements, podcast guesting, and the book create a recurring need for updated one-sheets, event graphics, and promotional materials. These need to reflect the MamieKS brand while routing audiences toward the right business at the right time.

How the partnership works

One partner, three brands, consistent output

Ongoing support is scoped to what you actually need — one brand or all three. Work is delivered in Figma, exported in the formats you need, on a weekly rhythm. Billing is quarterly, paid in advance. We'll propose a specific structure after Phase 1, once we understand your real monthly volume.

This is the model we have with NUE Energy — three years, three brand directions, one creative partner. They don't manage multiple vendors or brief a new designer every time. We know the brand, we know the standards, and we move fast because there's no ramp-up. We'll discuss what this looks like for you after Phase 1 is complete.

How We Work

Process and delivery

Figma — our tool

All brand identity work and ongoing assets are built in Figma. Source files are delivered in order at the end of the project. Exports: PDF, PPTX, PNG, SVG — whatever the asset requires.

Copy is yours

Messaging and copy are owned and provided by your team. For decks and structured materials, we shape and edit for composition and layout using AI tools — so every word fits the design, not the other way around.

Wednesdays & Thursdays

Retainer deliverables are batched and delivered mid-week. This keeps your team on a predictable rhythm and gives enough buffer for revisions before the weekend.

Our commitment

"We don't just execute guidelines — we become the creative partner who knows your brands well enough to make the right call without a brief for every asset."

This is how we have worked with NUE Energy for 3 years across 100+ projects: three directions, one partner, zero ramp-up time on every new request.

Proposed Timeline

How we get started

Week 1

Kickoff

Prepayment received
Kickoff call (30 min)
Asset & materials audit
Competitor research begins

Weeks 2–3

Foundation

Audit document delivered
Moodboard presented
Logo concepts in Figma
Color & type system

Weeks 4–6

Delivery

Logo system finalized
Brand guidelines built
Option B: sales deck
All Figma source files delivered

Week 7 →

Partnership

Retainer proposal presented
Monthly scope agreed
First retainer quarter starts
Quarterly roadmap set

Next Steps

How to move forward

Choose your option

Option A — Brand Identity only ($3,200) or Option B — Brand Identity + Sales Deck ($4,500). Both include the full three-brand system.

Prepayment & kickoff

100% invoice sent. Kickoff call within 48 hours. Competitor research and brand audit start immediately.

Partnership decision

At delivery we'll present the retainer proposal tailored to what we've learned. If it fits, we move forward. You keep everything regardless.

Questions? Let's talk.

Mariana · shtondadesign@gmail.com

shtondadesign.com · Upwork: Top Rated Plus

Phase 1 investment

$3,200 — Brand Identity

$4,500 — Brand Identity + Deck

100% prepayment · Figma source files · PDF & PPTX exports

Mamie KS ×SHTONDA.DESIGN